Corporate events have unique needs that typical coordinators do not get to experience while planning social parties, such as branding. When planning a corporate event, planners often need to include the logistics of managing hundreds, if not thousands of people. Unlike social parties with family and friends, these guests have an extensive range of interests, cultures, tastes, and specialty needs to account for. Blending a variety of food/entertainment options to please the guest list of a corporate event is very different from selecting a menu/movie for the family. And that is just the start.